"This is NOT a professional picture!". I don't know you but I still can read your mind..I'm a UX-UI Designer!*
*I can help you with:
UX ― UI
You never have a second chance to make a first impression. The market is flooded with look-alike products and corporate websites. Nowadays, a brand has to stand out to win an audience. Customers choose a product or company based on the user experience it offers.
I apply a full range of UX/UI services to build efficient customer retention strategies and help brands create genuine, human-centered digital platforms that engage, excite, and build trust.
I push brands to define their image with custom User Interface design services and make an enduring impact that drives and inspires users with User Experience design services based on thorough research on your audience persona.
Branding
No matter your company’s industry or vertical, times change, new products arrive, and brands evolve. Refreshing the consumer connection is vital to staying relevant and top of mind. Whether a startup or a global legacy, developing a visual brand identity that resonates with your target audience, and achieves your positioning goals is essential.
I cover both B2B and B2C business models, and generate brand naming, typographic, and brand identity materials. I support existing material audits, full rebrands, or new material creation and enhancement.
Strategy
Your brand is the relationship that your customer has with your company. Like most relationships, it’s based on feelings and experiences. Effective brands excel at creating feelings that allow customers to get more out of a transaction than simply a product or service – and that’s why they keep coming back.
The right Brand Strategy lets you say all the right things to create meaningful long term relationships with your own customers.
Using qualitative and quantitative research techniques, combined with a deep dive into the business to uncover its deepest, most fascinating and essential truths, I come up with ideas for branding and then create handy tools like a brand model and brand identity to highlight it.
Approach
I strive for excellence in both UX and UI, avoiding any false sense of perfection. My approach to achieving this is by continually refining until users are impressed with the final result.
In the realm of UX flows, I collaborate closely with targeted users. By letting them drive the first 80% of problem-solving thinking and concurrently pursuing 100% of design thinking, I have found this to be a highly efficient method.
For UI design, I take a wabi-sabi and mindful approach, exploring four styles: Modern, Minimalism, Italian, and Sci-Fi. My goal is to artfully unite them without any dissonance. However, I always prioritize context-appropriate design choices. For example, when working on data-heavy projects, I initially lean towards modern and minimalism styles. In other instances, I may indulge in a more expressive style, which I refer to as a "SURDOSE".
